Privacy policy

Privacy Policy: Your Secrets are Safe in the Underground

Last Updated: 2025-01-25

We at The Fun Guy Chocolate (“The Fun Guy,” “we,” “us,” or “our”) created this Privacy Policy because we know that you care about how your information is used and shared. We respect the underground, and we respect your data.

This Privacy Policy relates to our information collection and use practices in connection with our online services (the “Services”), which are made available to you through our website (the “Website”). By visiting our Website and/or using our Services, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service.

1. The Information We Collect

1.1. Personal Information When you sign up to join the colony, become a customer, order a subscription, enter a contest, or sign up for our newsletter, you will be required to provide us with personal information about yourself (collectively, the “Personal Information”). This may include your name, e-mail address, mailing address, and phone number. We do not collect any Personal Information from you unless you provide it voluntarily.

1.2. Billing Information To buy the goods (like The Chill Shield or The Brain Booster), you will need to provide payment info. This includes a debit/credit card number and similar details (collectively, the “Billing Information”).

  • Important: All transactions are processed by our third-party payment vendors. We do not collect, store, or maintain your credit card numbers on our servers. That data is handled securely by the pros (like Shopify or Stripe) according to their own strict privacy policies.

1.3. Other Information In addition to what you tell us directly, we may collect “Other Information” automatically:

  • From Your Activity: Your IP address, browser type, time spent on pages, and which mushroom blends you looked at.

  • From Cookies: We use “cookie” technology (not the chocolate kind) to store small packets of data on your computer so we can “remember” you. This helps the website function properly. You can turn cookies off in your browser, but the site might act a little weird if you do.

  • From You: Info you voluntarily provide about your preferences, hobbies, or demographics.

2. The Mycelial Network (Third-Party Advertising)

We may share "Other Information" about your activity with third parties to show you ads that are actually relevant to you. These partners may use cookies, pixel tags, and other tech to track which ads brought you to our site.

When you visit our website, log in, or open an email, cookies/ad beacons may be used by our online data partners to associate these activities with your email address. We (or service providers on our behalf) may then send communications and marketing to you. You may opt out of receiving this specific type of advertising by visiting https://app.retention.com/optout.

3. Controlling Your Data

If you have registered for the Services, you may access, review, and make changes to your Personal Information via your account portal.

  • Marketing Emails: You can manage your receipt of marketing emails by clicking the “unsubscribe” link at the bottom of any The Fun Guy email.

  • Transactional Emails: You cannot opt out of transactional emails (like order confirmations or shipping updates) because you need those to get your chocolate.

4. How We Use and Share the Info

We use your info to process transactions, ship your chocolate, ask for feedback, and tell you about new drops (like The Lady Glow).

Sharing:

  • Service Providers: We employ other companies to perform functions on our behalf (e.g., delivery services, marketing platforms, IT support). They only have access to the info necessary to do their jobs.

  • Legal Requirements: We may disclose your info if required by law, court order, or if we believe it is necessary to protect the rights, property, or safety of The Fun Guy Chocolate or others.

  • Business Transfers: As we grow the brand, we might buy or sell assets. In the event of a corporate sale, merger, or reorganization, your information may be part of the transferred assets.

5. Guarding the Goods (Security)

We take commercially reasonable steps to protect your Personal Information from loss, misuse, and unauthorized access. However, please understand that no security system is impenetrable. We cannot guarantee the absolute security of our databases, nor can we guarantee that information you supply won't be intercepted while being transmitted over the Internet.

6. International Travelers

The Platform and Services are operated in Hong Kong. If you are located outside of the Hong Kong, please be aware that any information you provide to us will be transferred to the Hong Kong. By using the Services, you consent to this transfer.

7. Children (Little Spores)

We do not knowingly collect Personal Information from children under the age of 13. If you are under 13, please do not give us your info. If we find out a child under 13 has provided us with Personal Information, we will delete it immediately.

8. External Websites

Our site may contain links to third-party websites. The Fun Guy has no control over the privacy practices or content of those sites. Once you leave our digital ecosystem, you are in the wild—check their privacy policies before sharing data.

9. Evolution (Changes to Policy)

We may change this Privacy Policy from time to time. We will post any changes on this page as soon as they go into effect. By using the Services after we make changes, you are deemed to have accepted them.

10. Signal Us (Contact)

If you have questions about this Privacy Policy, please e-mail us at haha@thefunguychocolate.com.